There are 26,000 neighborhoods in the United States. In each one, there is a chance to win at the World Cup – by using the power of sport to drive a healthy present and a hopeful future in our sporting society. It all begins with the leaders and the resources found in sport. Mel is the only former global sports executive in the world to come clean on the corruption in global sport governance, spending two-and-a-half decades working to hold people and organizations accountable, and, ultimately, to offer up an alternative vision for sport in the USA and around the world. This talk will share heretofore never seen documents and rarely revealed insights to dive into the frameworks, facts, fictions, and fun surrounding the biggest sports experiences of our time, and how they can and must be used as “forcing functions” for good in sport and in society. Importantly, that all begins at the neighborhood level. ..